Making data tell better stories.
Manager at American Express driving multimillion-dollar Paid Search strategy across global markets. I write about performance marketing, analytics, and the art of turning numbers into decisions.
Photo coming soon
I'm a digital marketing and analytics professional with over 5 years of experience at the intersection of data and strategy. Currently leading Paid Search for Japan, Hong Kong, and Germany at American Express — influencing how millions of marketing dollars are spent.
My work sits at the intersection of performance marketing, experimentation, and data engineering. I build systems that turn raw clickstream data into clear, actionable direction for leadership teams globally.
Outside of spreadsheets and dashboards, I believe in giving back — through mentoring colleagues, volunteering with underprivileged communities, and writing about what I've learned along the way.